Jurnal Institusi
Copyright (c) 2026 Dinamisia : Jurnal Pengabdian Kepada Masyarakat
This community empowerment program enhanced the economic inclusion of persons with disabilities (PwDs) in Balikpapan by integrating digital marketing and product packaging training into a single, inclusive learning model. The program responded to the digital divide and the limited entrepreneurial capacity among local PwDs by adopting a participatory approach that emphasized accessibility and practical skill development. The facilitators conducted the program at the Perkumpulan Penyandang Disabilitas Indonesia (PPDI) Community Hall, involving 35 participants and helping them build core competencies in digital branding, packaging aesthetics, and the use of digital tools such as Canva and social media platforms for product marketing purposes. The instructional team developed educational materials using multimodal and inclusive pedagogical strategies, incorporating visual aids and hands-on activities. Assessment teams administered pre- and post-training evaluations, which showed that participants improved significantly in their conceptual understanding, confidence, and ability to apply digital tools and design packaging to market their own products. These findings confirm that integrated, accessible training models can empower marginalized communities, particularly PwDs, to participate more fully in the digital economy. This initiative provides a scalable model for inclusive skills development that supports broader sustainable development goals.
Dinamisia : Jurnal Pengabdian Kepada Masyarakat; Vol. 10 No. 2 (2026): Dinamisia: Jurnal Pengabdian Kepada Masyarakat; 498-506
Penerbit: Universitas Lancang Kuning