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Repositori Institusi
ANALISIS BAHASA IKLAN PADA MAJALAH KARTINI
Analisis Bahasa Iklan Pada Maja/ah Kartini (Advertisement at Kartini .Magazine). Tujuan penelitian ini adalah untuk menjelaskan
fungsi bahasa yang digunakan dalam iklan majalah Kartini. Metode yang digunakan adalah metode deskriptif. Data diambil da...
Jurnal Institusi
Demystifying the Hegemony of the English Language: Scrutiny of ‘Gak Bisa Bahasa Inggris!’ Advertisement within a Semiotics Lens
Elsya : Journal of English Language Studies; Vol. 4 No. 2 (2022): Elsya : Journal of English Language Studies; 96-108
Due to its overarching status and power, the English language has dominated and influenced nearly in various means of communication, and one of which is instantiated in advertisements. However, studies concerning the hegemony of the English language ...
Jurnal Institusi
Laying Foundation to Advertisement Genre: An Analysis of Job Advertisement Discourse Made by the Royal Civil Service Commission of Bhutan
Elsya : Journal of English Language Studies; Vol. 3 No. 1 (2021): Elsya : Journal of English Language Studies; 32-37
To lay foundation in the literature related to the genre of advertisements, this paper is a synchronic approach to study the job advertisements made by the Royal Civil Service Commission (RCSC) of Bhutan. RCSC is the major recruiting agency of civil ...
Jurnal Institusi
STUDENTS’ PERCEPTION ON THE USE OF MEDIA OF ADVERTISEMENTS IN TEACHING SOCIOLINGUISTICS
Lectura : Jurnal Pendidikan; Vol. 10 No. 1 (2019): Lectura: Jurnal Pendidikan; 82-94
The researcher wanted to evaluate the students’ opinion of using media of advertisements in order to get the deep description of the understanding of linguistic theory. Using media of advertisement is one of the techniques in increasing students’...
Jurnal Institusi
Exploring Trends in Teaching Stylistic Analysis: Syntactical Features in Selected British Fashion Magazine “Harper’s Bazaar”
Utamax : Journal of Ultimate Research and Trends in Education; Vol. 3 No. 1 (2021): Utamax : Journal of Ultimate Research and Trends in Education; 40-47
Teaching English Stylistic to language students in Universitas Islam Riau has always been part of language or foreign language education. It is a study of linguistics about how someone expresses his or her ideas depend on the purpose of it. An advert...
Jurnal Institusi
ANALISIS BAHASA IKLAN PADA MAJALAH KARTINI
Jurnal Ilmu Budaya; Vol. 1 No. 1 (2004); 21-35
Analisis Bahasa Iklan Pada Maja/ah Kartini (Advertisement at Kartini .Magazine). Tujuan penelitian ini adalah untuk menjelaskanfungsi bahasa yang digunakan dalam iklan majalah Kartini. Metode yang digunakan adalah metode deskriptif. Data diambil dari...
Jurnal Institusi
Critical Discourse Analysis: The Influence of Kampung Inggris Advertising Language for University Students
Pedagogical Research Journal; Vol. 1 No. 2 (2023): Pedagogical Research Journal; 33-42
Advertising as a form of promotion with language that is persuasive so that readers can believe in the words of the advertiser either directly or indirectly. In this study, the researchers aim to analyze how advertising language can attract the atten...
Jurnal Institusi
Visual Commodification and Islamic Identity in Selected Indonesian Cosmetic Ads: A Critical Discourse Analysis
REiLA : Journal of Research and Innovation in Language; Vol. 7 No. 3 (2025): REiLA : Journal of Research and Innovation in Language; 246-259
Religious identity has become a marketable visual language in Indonesian beauty advertising, where piety, purity, and modern femininity are packaged as lifestyle cues. Yet scholarship on halal cosmetics has largely emphasized consumer attitudes and p...
PubMed
Moving Advertisements Systematically Affect Gaze Behavior and Performance in the Soccer Penalty Kick
Front Sports Act Living
The aim of the current study was to investigate whether a moving advertisement positioned behind the goal area would influence the visual attention of participants performing a soccer penalty kick, and, whether this would an effect on subsequent moto...
PubMed
Oral ingestion of a topical benzydamine hydrochloride-containing gynaecological preparation in association with television advertising in Italy: analysis of cases managed by a National Poison Control Centre
BMJ Open
OBJECTIVE: To evaluate the impact of a television advertising campaign on the risk of oral ingestion of a topical non-prescription gynaecological preparation containing benzydamine hydrochloride. DESIGN: An interrupted time series design with data ro...
PubMed
Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands
Percept Mot Skills
This study investigated implicit and explicit memory effects of sexual and non-sexual advertisements embedded in either a sexual or non-sexual program among women viewers. We predicted that sexual appeals would facilitate implicit memory for the bran...
PubMed
Investigating the Effects of Intrinsic Motivation and Emotional Appeals Into the Link Between Organic Appeals Advertisement and Purchase Intention Toward Organic Milk
Front Psychol
Consumers care about healthy food. Thus, several firms use organic appeals advertising to change consumer attitudes and persuade them to purchase organic food. Organic appeals advertisement often presents content that provides information and knowled...
PubMed
Study on the Psychological Effects of Intangible Cultural Heritage Advertising with Different Degrees of Situational Involvement
Behav Sci (Basel)
This review addresses the issues of low consumer engagement and market development difficulties in intangible cultural heritage (ICH) products. Dietary ICH products are selected as research materials to discover contemporary commercial survival paths...
PubMed
Evaluation of Chronic Disease Prevention and Control Public Service Advertisement on the Awareness and Attitude Change among Urban Population in Chongqing, China: A Cross-Sectional Study
Int J Environ Res Public Health
The aim of this study is to evaluate the influence of public service advertising on the awareness and attitude of Chongqing urban citizens. The theme of the public service advertisement launched in Chongqing was chronic disease prevention and control...
PubMed
Females and males respond differently to calls impaired by noise in a tree frog
Ecol Evol
Both human and nonhuman animals communicating acoustically face the problem of noise interference, especially anurans during mating activities. Previous studies concentrated on the effect of continuous noise on signal recognition, but it is still unk...
PubMed
PubMed
Will male advertisement be a reliable indicator of paternal care, if offspring survival depends on male care?
Proc Biol Sci
Existing theory predicts that male signalling can be an unreliable indicator of paternal care, but assumes that males with high levels of mating success can have high current reproductive success, without providing any parental care. As a result, thi...
PubMed
Trade-offs between sexual advertisement and immune function in the pied flycatcher (Ficedula hypoleuca).
Proc Biol Sci
Good genes models of sexual selection assume that sexual advertisement is costly and thus the level of advertisement honestly reveals heritable viability. Recently it has been suggested that an important cost of sexual advertisement might be impairme...
PubMed
Memorability of Cigarette Advertisements Making “Natural” Claims Among Adolescents
Tob Regul Sci
OBJECTIVES: The tobacco industry has a history of making “natural” claims in advertisements. We report how viewing advertisements with such claims affected what adolescents found memorable. METHODS: Adolescent boys (N = 1220; 11–16 years old) w...
PubMed
PREP advertisement features affect smokers’ beliefs regarding potential harm
Tob Control
BACKGROUND: The Institute of Medicine report on potential reduced exposure products (PREPs) recommends that advertising and labelling be regulated to prevent explicitly or implicitly false or misleading claims. Belief that a product is less harmful m...